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International Water Day: PM Launches ‘Catch The Rain’ Marketing campaign. Know All About It


On International Water Day, PM Modi introduced the ‘Catch the Rain’ marketing campaign

On International Water Day, High Minister Narendra Modi launches the ‘Catch the Rain’ marketing campaign. 

‘Catch the Rain’ marketing campaign targets to ”preserve rainwater when it falls, the place it falls in order that water reaches each and every nook of the country.” PM Modi introduced the marketing campaign by way of video conferencing lately. The ‘Catch the Rain’ marketing campaign, focusing on water safety, will pass on from March 22 to November 30, masking the pre-monsoon and monsoon seaon within the nation. It’s going to additionally inspire ”water conservation on the grass-root degree via other people’s participation.” The United Countries designated International Water Day is being marked around the globe and the theme this yr is ”Valuing Water”.     

International Water Day: Ken-Betwa Hyperlink Challenge and the way it is going to lend a hand water poor Bundelkhand area

On International Water Day, a landmark water-sharing settlement has been signed between the states of Uttar Pradesh and Madhya Pradesh. The multi-purpose Ken-Betwa Hyperlink Challenge is geared toward benefitting the folks within the parched spaces of Bundelkhand. The interlinking of the Ken and the Betwa rivers comes to the switch of water during the development of Daudhan Dam and a canal. It’s going to supply water for irrigating 10.62 lakh hectares, consuming water to about 62 lakh other people and in addition generate 103 MW of hydropower.

In keeping with a central authority remark, the Ken-Betwa Hyperlink Challenge ”will pave the best way for extra interlinking of rivers to make certain that shortage of water does no longer grow to be an inhibitor for construction within the nation.” Now not best will the Ken-Betwa Challenge supply irrigation and consuming water, it is going to additionally lend a hand the native ecology. A tributary of the Yamuna, the Betwa River is the iciness habitat to a lot of migratory birds together with Bar-headed Goose, Greylag Goose and Knob-billed Duck.

International Water Day and India

”Our small acts of water conservation can jointly have larger affect, akin to making improvements to the lives of  girls operating in fields. Save water for an equivalent international,” it the ministry stated on International Water Day.   



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