Taapsee Pannu turns into a part of Sugar Cosmetics’ daring and unfastened marketing campaign : Bollywood Information – Bollywood information

SUGAR Cosmetics – some of the fastest-growing top rate good looks manufacturers of the rustic introduced their newest marketing campaign coined as #BoldAndFree that includes actress, Taapsee Pannu on Wednesday, 22nd September. With Bollywood actress Taapsee Pannu because the face of the marketing campaign, it’s off to an competitive get started with each simultaneous launches on tv, print and OOH. This will probably be additional amplified throughout quite a lot of mainstream virtual and social media channels. The OOH marketing campaign will move are living PAN India together with metro towns and main Tier I & II towns. The TV Industrial will probably be aired national in eight languages together with Hindi, English, Marathi, Bengali, Kannada, Malayalam, Tamil and Telugu throughout all high digital channels.

Taapsee has additionally made the legit announcement on her Instagram profile as she posted the TVC. With over a decade of enjoy running in Hindi, Telugu, and Tamil-language movies, Taapsee is understood for all kinds of tough roles that she has portrayed in women-centric movies equivalent to Haseen Dilruba, Thappad, Badla, Crimson, and Manmarziyaan amongst others.

SUGAR Cosmetics’ #SUGARxTaapsee #BoldAndFree Marketing campaign is a party of the logo’s philosophy of empowering ladies to appear past societal approvals and be at ease, assured & daring in their very own pores and skin. The narrative of the TV Industrial performs on how we all the time subconsciously stay seeing ourselves within the replicate and are mindful of the way we glance. This want for approval – be it that of society and even the replicate we glance into – all the time makes us second-guess how stunning we “really feel” – and this wishes to modify. With this marketing campaign, SUGAR urges its buyers and audience to become independent from from that urge of having approvals to look and feel just right as a result of one does no longer want the validation of a replicate of society to really feel stunning and entire.

Whilst Taapsee stunningly brings forth this concept within the TVC, the OOH marketing campaign is helping create extra alternatives for the logo’s messaging to be absorbed and create a bigger affect at the target audience.

Talking in this marketing campaign collaboration, Taapsee Pannu stated, “I like how SUGAR is a daring, aspirational but out there model that caters to vivacious, unbiased ladies, making a numerous vary of face, eyes, lips and pores and skin merchandise to fit all pores and skin colors and kinds. Operating in Bollywood, you will need to to be flexible, so that you can tackle any persona conveniently and SUGAR Cosmetics is that flexible hero within the good looks trade! Simply as I tackle quite a lot of characters in my motion pictures, SUGAR’s merchandise are designed to tackle and go well with each Indian pores and skin tone making the wearer glance stunning and assured in her personal pores and skin. My absolute favorite are the SUGAR lipsticks – love how each color fits & vibes with the true me. So, in case you’re in search of lengthy lasting good looks merchandise to stay alongside of the unstoppable you and your on-the-go way of life, simply take a look at SUGAR Cosmetics!”

Based in 2015, SUGAR Cosmetics is recently found in 10,000+ shops throughout 130+ towns, along side a strong virtual presence throughout the brand-owned site and app. SUGAR recently provides 550+ merchandise in make-up and skin care and is understood for his or her matte lipsticks, daring eyeliners, stick basis, face palettes and extra. Their social media recognition has additionally constructed a fan following for greater than five million throughout all channels.

“It provides me immense excitement to welcome Taapsee to the circle of relatives! These days, SUGAR is the make-up selection for all daring, unbiased ladies who refuse to be stereotyped into roles. At SUGAR, we consider in chasing goals and being unstoppable. We adore making good looks amusing and continuously intention at growing clutter-breaking personas. Once we take a look at Taapsee, we see any individual who’s self-made – with the similar daring, cheerful and fearless perspective that SUGAR resonates with. We’re tremendous excited to have her on board for our #BoldAndFree Marketing campaign, and will’t wait to create magic, one take a look at a time!” added Vineeta Singh, CEO & Co-founder, SUGAR Cosmetics.

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