Sony Tune India companions with Epic Video games to characteristic rapper Raftaar in new ‘Bhangra Boogie Cup’ Fortnite marketing campaign : Bollywood Information – Bollywood information

Sony Tune India and Epic Video games have introduced a brand new partnership, that includes track from famend Indian rapper and track composer, Raftaar, in Fortnite’s newest marketing campaign the Bhangra Boogie Cup – an in-game festival focused on the cell gaming group in India, which starts on December 20.

Raftaar’s new authentic track observe titled ‘Click on Pow Get Down’, due for liberate on December 29, can be to be had to release as an award for Bhangra Boogie Cup winners within the sport. Avid gamers too can acquire the tune within the Fortnite in-game merchandise store from December 30. Bhangra Boogie Cup is the primary collaboration between an Indian artist and Fortnite.

“Our partnership with Epic Video games provides new alternatives for our artists to achieve lovers by means of fusing two nice resources of leisure in combination,” stated Rajat Kakar, Managing Director, Sony Tune India. “Raftaar’s ‘Click on Pow Get Down’ is a tune filled with power and positivity, and we’re excited to peer the reaction from players.”

Raftaar signed an unique recording settlement with Sony Tune India in July previous this 12 months, along a brand new partnership along with his impartial label Kalamkaar, which is house to younger hip-hop, rap, pop, and EDM skill from the rustic. A famend rapper, manufacturer, tv persona, and track entrepreneur, Raftaar is credited for making a benchmark for Indian rap and hip-hop.

“I will’t wait to offer the observe to Indian players and partnering with Epic Video games is an effective way to wind 2020 up,” added Raftaar. “I’m hoping to make an have an effect on with the tune that has been created preserving the spirit of Fortnite in thoughts!”

Bhangra Boogie Cup is the primary collaboration between an Indian artist and Fortnite and is the newest in a chain of partnerships between Sony Tune and Epic Video games.

ALSO READ: Rapper Raftaar assessments sure for COVID-19, he feels it’s an error

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