Snap to Introduce New Model of Spectacles Augmented Fact Glasses
Snap, proprietor of photograph messaging app Snapchat, is introducing a brand new function to lend a hand notable Snapchat personalities generate income and could also be creating new augmented fact glasses.
The Santa Monica, California-based corporate mentioned on Thursday it’ll introduce a brand new model of its Spectacles glasses, the primary to function augmented fact, as a part of a push to create techniques for customers to engage with their atmosphere.
The plans, introduced at Snap’s annual Spouse Summit for app developer and emblem companions, are aimed toward serving to the corporate compete for extra utilization in a crowded social media panorama, as competition like YouTube, Instagram, and TikTok release new options to court docket content material creators.
Snap has paid $1 million (kind of Rs. 7.three crores) in line with day jointly to customers who submit short-form movies to its function known as Highlight since launching it in November. A Snap spokeswoman mentioned on Thursday the corporate will now not decide to paying $1 million (kind of Rs. 7.three crores) in line with day, and as an alternative pays “thousands and thousands per 30 days.”
The shift on bills comes as Snap and different social media platforms search for techniques to construct extra sustainable options to lend a hand influencers to generate income, corresponding to via items and guidelines from lovers.
Highlight video creators have earned greater than $130 million (kind of Rs. 950 crores) since November, Snap mentioned.
The corporate mentioned it’ll introduce a digital camera function known as Screenshop, which, for instance, will let customers take a photograph of an outfit they see, after which obtain garments suggestions from manufacturers to recreate the glance.
The brand new model of the Spectacles glasses is probably not offered to the general public. They’re aimed toward artists and builders who wish to construct augmented fact reports on Snapchat.
© Thomson Reuters 2021
