Samsung India Partners With Facebook to Take Its Offline Retailers Online

Samsung India has joined palms with social media large Fb to coach offline shops to head virtual on platforms like Instagram and WhatsApp. The 2 firms have already skilled greater than 800 offline shops and extra coaching classes are coated up within the coming weeks.

“The presence of native Samsung shops on Facebook, Instagram, and WhatsApp will lend a hand shoppers achieve out to their native shops for more info about their desired Galaxy smartphone, and store for Galaxy smartphones at the platform in their selection,” Samsung mentioned in a statement.

“Our partnership with Fb helps a lot of our retail companions move virtual in a large approach. By means of leveraging the Fb coaching, our retail companions will have the ability to uncover and goal native shoppers digitally,” Mohandeep Singh, Senior Vice President, Cellular Trade, Samsung India, mentioned in a remark.

The learning is helping Samsung’s offline shops make their trade identified in the community and arrange their trade pages and accounts on Fb, Instagram, and WhatsApp.

“With the converting atmosphere round COVID-19, persons are spending extra time on virtual platforms together with the Fb circle of relatives of apps. This has led manufacturers to change go-to-market fashions by means of adapting to adjustments within the worth chain, abruptly digitising key trips,” Prasanjeet Dutta Baruah, Vertical Head – Generation, Telecom, Automobile, and New Trade at Fb India, mentioned in a remark.