FILA ropes in Diljit Dosanjh as the brand new face of uber-cool motorsport assortment : Bollywood Information – Bollywood information
Diljit Dosanjh, the adolescence sensation who is understood for his original tone of voice and his edgy taste is the brand new face of FILA in India. There’s a true vibe on this affiliation, as each Diljit and FILA include younger power, playfulness, and a definite taste quotient. Except for being a super musician and an acclaimed actor, Diljit Dosanjh is an actual taste icon. His daring model statements aren’t best inspiring a complete new technology however his real love against streetwear tradition could also be defining tendencies.
On this marketing campaign, Diljit shall be noticed wearing FILA’s uber-cool Motorsport assortment. Motorsport has all the time been part of FILA’s DNA and an very important class for the logo. This yr the gathering debuts a line of attire and sneakers infused with taste and function with a Motorsport edge. Diljit in his personal taste introduced to the sector “Hum Fila wale ban gaye” (I’ve now grow to be a part of the FILA circle of relatives), thru his Instagram tales is terribly excited in this affiliation.
Mr. Rohan Batra – Managing Director – Cravatex Manufacturers Restricted, which has an unique license for the Logo FILA in India, commenting in this affiliation stated, “We’re extraordinarily thrilled to have Diljit Dosanjh because the face of the logo in India. Diljit has easily mixed streetwear and tradition and remains to be a large affect at the adolescence of India. His way suits the philosophy of FILA, which caters to the on a regular basis way of life of younger customers, who’re bold whilst being easily stylish. Shall we now not have requested for a greater affiliation than Diljit, whose taste observation is original and true.”
The newly introduced Motorsport assortment is to be had at FILA unique shops, main huge structure shops, and e-com companions. The variability begins at INR 3000 and is designed for customers who take a look at motorsport as a way and way of life selection and now not only a recreation.
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