BTS & Giant Hit Leisure renew UNICEF’s ‘Love Myself’ marketing campaign, donate $1 million : Bollywood Information – Bollywood information

Grammy-nominated workforce BTS, at the side of its label Giant Hit Leisure (Giant Hit), has renewed its dedication to UNICEF to assist finish violence and forget, and advertise youngsters and younger other people’s vanity and well-being, in a video launched these days.

The South Korean band, which has partnered with UNICEF since 2017, shared a digital message pledging to proceed its LOVE MYSELF marketing campaign, with its ambition of affection and togetherness, in particular at the moment of social isolation.

As a part of the renewed international partnership, BTS and Giant Hit will even donate over US$1 million to UNICEF, along side proceeds from the sale of LOVE MYSELF products and in addition to a portion of benefit from LOVE YOURSELF album gross sales.

“We’re extraordinarily moved and grateful that our LOVE MYSELF marketing campaign, which started with small steps, is now being increased to an excellent larger partnership. We additionally strived to “LOVE MYSELF” ourselves, and I believe we as a workforce and as people grew as effectively,” mentioned band member RM.

With college closures, bodily distancing measures and diminished get right of entry to to services and products, the COVID-19 pandemic has helped shine a mild at the significance of excellent psychological and psychosocial well-being for youngsters and younger other people, particularly those that could also be dwelling with forget, abuse and bullying, each on-line and offline. UNICEF is responding to those converting instances with a re-energized technique to offer protection to and advertise the well-being of all youngsters and younger other people globally.

“COVID-19 is taking a huge toll on all of our lives and emotional well-being, no longer least youngsters and younger other people,” mentioned UNICEF Government Director Henrietta Fore. “Via their song and messages, BTS has mentioned to their international target audience, ‘You don’t seem to be by myself. It is a tricky time for all people. And in combination, with love and kindness, we can get thru it.’ As our partnership strikes into a brand new level, in combination we’re dedicated to reimagining a kinder, more secure and extra attached global.”

Since 2017, BTS and Giant Hit’s LOVE MYSELF marketing campaign has raised US$2.98 million globally for UNICEF’s paintings to finish violence towards youngsters and younger other people and has helped youngsters everywhere the sector open up about their very own reports.

As UNICEF supporters, BTS has addressed heads of state and global leaders at the once a year United International locations Common Meeting assembly in New York, and launched an unique song video to improve UNICEF’s marketing campaign to inspire love and kindness on-line and in actual lifestyles. Devoted cubicles at their live performance venues international have equipped knowledge on how people will have to offer protection to themselves and each and every different from violence and bullying.

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