Ballika Vadhu season 2 to start out from August nine on Colours; meet the brand new solid : Bollywood Information – Bollywood information
A formidable tale that marked the morning time of a brand new age on tv, a grave factor that left an enduring have an effect on at the minds of the audience, endearing characters that touched million hearts and are nonetheless respected iconic. 13 years in the past, COLORS introduced a brand new revolution on Indian Tv with its path-breaking demonstrate, Balika Vadhu, that addressed the topic of kid marriage in the most simple but tough approach. An issue that was once nonetheless labelled as taboo in our nation was once delivered to existence thru Anandi’s tale that took the country by way of hurricane. Whilst the demonstrate effectively modified many lives and mindsets, the evil customized of ‘Baal Vivaah’ continues to be prevalent and thriving in some portions of our nation. With an purpose to carry a few trade and reignite conversations to get rid of kid marriage customized from society, the channel is ready to release Balika Vadhu Season 2. The demonstrate will seize the adventure of a ‘nayi Anandi’ (performed by way of Shreya Patel) as she takes definitive steps to struggle and undo the injustice achieved to her. Produced by way of Sphere Origins, Balika Vadhu Season 2 will premiere on ninth August and can air Monday to Friday at 8:00 pm simplest on COLORS.
Talking concerning the demonstrate, Nina Elavia Jaipuria, Head, Hindi Mass Leisure and Youngsters TV Community, Viacom18, mentioned, “Prior to now few months, we have now presented a few of our greatest homes to supply healthy selection leisure to our audience. From launching a brand-new season of Khatron Ke Khiladi set in Cape The town to saying a visual-based quiz demonstrate, The Large Image with Ranveer Singh because the host. Retaining the momentum prime, we’re excited to release the second one season of Balika Vadhu, a innovative demonstrate this is synonymous with the ethos of the channel. Armed with a brand-new tale and characters, we will be able to show off one of the cherished presentations with a social message that also holds a powerful relevance.”
Set within the rustic locales of the city of Devgarh, Gujarat, Balika Vadhu season 2 lines the tale of 2 pals, Premji (performed by way of Sunny Pancholi) and Khimji (performed by way of Anshul Trivedi). They percentage a bond so thick that they all the time wanted to increase their friendship and change into one circle of relatives. As destiny would have it, Khimji’s spouse provides start to a woman, Anandi, whilst slightly boy Jigar (Performed by way of Vansh Sayani) is born to Premji. The very day, Premji and Khimji promise every different to get Anandi and Jigar married and shortly there comes an afternoon when they’re wedded to one another in a ‘Baal Vivah’. How will the adventure spread for Anandi and Jigar? How will Anandi struggle the injustice achieved to her?
Speaking about the concept that of the demonstrate, Manisha Sharma, Leader Content material Officer, Hindi Mass Leisure, Viacom18 mentioned, “Balika Vadhu is greater than only a demonstrate, it’s an emotion. There was a technology of audience who’ve grown up loving and staring at the demonstrate and nonetheless do. Retaining in thoughts the converting and evolving occasions, we’re launching the brand new season of Balika Vadhu that addresses the customized of kid marriage albeit from a complete new viewpoint. It is going to introduce the target market to a brand new Anandi and the demanding situations that she faces as a kid bride. Nayi Anandi will struggle for her rights and unquestionably transform an inspiration to many women struggling a an identical destiny and can contact the hearts and minds of our audience.”
Manufacturers, Sphere Origins, Sunjoy Wadhwa, mentioned, “We’ve all the time believed within the energy of reports and the trade that they may be able to carry. All of the country is a witness to how Balika Vadhu modified the belief of thousands and thousands around the nation and the face of Indian tv. We nonetheless consider within the energy of its idea as a piece of our society affirms the customized of kid marriage even these days.”Including to this, Comall Wadhwa, mentioned, “This time thru Balika Vadhu, we will be able to take audience to the nooks and corners of Gujarat to inform the tale of Nayi Anandi. Numerous women are nonetheless combating this combat of being in a kid marriage on a daily basis and our tale and characters will probably be an inspiration to them. We’re thrilled to enroll in palms with COLORS another time and sit up for growing the magic.”
Speaking about enjoying Anandi, Shreya Patel mentioned, “My circle of relatives all the time advised me concerning the particular position the nature of Anandi holds within the hearts of many Indians. I’m extraordinarily excited in addition to slightly worried to play a personality that left such an have an effect on on everybody. My personality of Anandi in some ways is like who I’m, she is courageous, glad and loves doing garba. I eagerly sit up for the brand new adventure.”
The demonstrate may even characteristic proficient artists together with Anshul Trivedi, Riddhi Shukla, Sunny Pancholi, Shiju Kataria and Seema Mishra in distinguished roles.
To advertise certainly one of its hottest presentations, Colours has designed a powerful advertising plan throughout print, tv, and virtual platforms. On tv, a 10-day marketing campaign highlighting the nostalgia side of the demonstrate will probably be deployed. The demonstrate’s track observe which induces a large number of emotion has been recreated and interwoven with every inventive to construct recall and force viewership. The channel may also be concentrated on print publications throughout key markets at the release day showcasing the innocence and feistiness of the nayi Anandi. A virtual tournament (Colours Golden Petal Membership) for the audience that includes Avika Gor, Anandi from Season 1 may be deliberate for the audience and guarantees to take them on a go back and forth down reminiscence lane. At the virtual entrance, vignettes will probably be created that includes the previous solid of the show- Avika Gor and Avinash Mukherjee as they discuss their recollections of season one. This may also be subsidized by way of a powerful influencer outreach to create conversations across the demonstrate at the side of some hard-hitting movies which is able to spotlight the lifetime of the kids who’ve lived thru this social evil.
Anandi begins her new adventure from ninth August, each Monday- Friday at Eight pm simplest on Colours.
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