Apple Solidifies Lead in Smartwatch Marketplace; Google, Samsung, Huawei Fall

Apple captured 33.five % of smartwatch marketplace proportion globally within the first quarter of 2021. Newest information by way of Counterpoint presentations the smartwatch marketplace grew 35 % year-on-year (YoY) in Q1 2021 with Apple taking the lead as soon as once more, adopted by way of Huawei and Samsung. When it comes to running device, Apple’s watchOS is adopted by way of Samsung’s Tizen OS with Google’s Put on OS lagging in the back of at 3.nine %. Counterpoint famous that Huawei persisted to stand declining smartwatch gross sales owing to their optimisation with Huawei telephones.

Because of Apple Watch SE and Apple Watch Collection 6 gross sales, Apple was once ready to solidify its place within the smartwatch area globally taking pictures 33.five % marketplace proportion in Q1 2021. Within the first quarter of remaining yr, Apple had secured 30.Three % smartwatch marketplace proportion that put it relaxed forward of the contest even remaining yr. The Cupertino large additionally noticed 50 % YoY build up in call for for the brand new Apple Watch Collection 6 fashions, Counterpoint famous.

Samsung’s smartwatch shipments grew by way of 27 % due to its Galaxy Watch Three and Galaxy Watch Lively sequence however its marketplace proportion dropped YoY. Samsung captured eight % marketplace proportion in Q1 2021 that was once 0.five % lower than remaining yr. Huawei noticed additional decline in marketplace proportion because it went from 10.1 % in Q1 2020 to eight.Four % in Q1 2021. Counterpoint states, “Huawei persisted to stand headwinds as a result of the declining smartwatch gross sales and the way neatly Huawei watches are optimised for its smartphones.”

Imoo, owned by way of BBK Electronics, additionally noticed a decline from 7.2 % to five.1 % YoY marketplace proportion in Q1 2021. Fitbit, this is now owned by way of Google, went from 4.five % in Q1 2020 to 4.2 % in Q1 2021. Total, the smartwatch marketplace grew by way of 35 % in Q1 2021 in comparison to Q1 2020.

When it comes to running techniques, since many smartphone manufactures have determined to step clear of Put on OS — like Fitbit OS, Tizen, Garmin OS, and RTOS — Google’s running device captured simplest 3.nine % of the marketplace proportion. Naturally, Apple’s watchOS was once within the lead securing 33.five % marketplace proportion with Samsung’s Tizen OS following at eight %. Now that Google introduced its partnership with Samsung at Google I/O 2021 to jointly expand its Put on OS – and making an allowance for it already owns Fitbit – it might be fascinating to peer how this consolidation performs out. Vice President Analysis at Counterpoint Neil Shah stated this merger will “draw in extra builders to construct more recent stories for the wrist.”