Ananya Panday is first feminine emblem ambassador of Skechers India : Bollywood Information – Bollywood information
Skechers, the worldwide sports activities and way of life emblem primarily based in California, is launching a brand new marketing campaign that includes the primary feminine emblem ambassador for Skechers India — Bollywood sensation Ananya Panday — who will constitute each way of life and model collections. The “Originals Stay Shifting” marketing campaign starring Ananya Panday starts with a tv industrial unique to the India marketplace with a message that goals to encourage the teenagers of as of late to return ahead whilst emphasizing at the energy of by no means giving up.
The product at the focal point of the industrial is one the logo’s flagship model way of life collections, Skechers D’Lites, which includes a design according to the long-lasting 90s shoes that Skechers originated. Ananya Panday is noticed dancing within the vibrant shoes with the logo brand within the midsole including a signature part to the footwear. The lively video is geared to enchantment to the clubbing crowd, to the dancers, to the trendsetters, and everybody else who’s dealing with demanding situations and simply wishes somewhat push to stay shifting and transcend their barriers.
David Weinberg, Leader Running Officer of Skechers, stated, “After just lately saying a marketing campaign with Siddhant Chaturvedi, we’re proceeding to invest in India as illustrated by way of this new partnership with Bollywood celebrity Ananya Panday and our first tv marketing campaign created in particular for the India marketplace. As nice possible for expansion exists right here, we will be able to search new distinctive techniques to focus on shoppers of every age to assist the thousands and thousands of shoppers on this nation uncover and fall in love with the relief, innovation, taste and high quality introduced by way of Skechers.”
Talking concerning the release and on Ananya Panday, Mr. Rahul Vira, CEO, Skechers South Asia Pvt. Ltd. stated, “We’re extremely joyful to release our first marketing campaign with Ananya Panday. As Skechers was once born as a youth-focused emblem, it’s our goal to support our connection thru communique with the teenagers of India and ignite a shift within the Indian state of mind at huge. With this announcement, we have now additionally introduced the most recent assortment in our flagship way of life vary—Skechers D’Lites—and welcome Ananya to the Skechers circle of relatives the place she can be an excellent ambassador because of her position as an influencer to her fanatics of every age.”
Commenting at the emblem affiliation, Bollywood celebrity Ananya stated, “My love for at ease, trendy footwear is unceasing, and being a 90s child myself, I’ve all the time cherished model traits from that technology, particularly the chunky shoes. Being related to Skechers has completely been a thrilling adventure as the logo is synonymous with convenience which is a huge a part of why I like Skechers such a lot. I like the elegant and comfy taste of sneakers they provide, and I’m all set to be part of it. What ‘Originals Stay Shifting’ method for me is that in spite of all of lifestyles’s issues, you don’t let the rest or somebody forestall you, and also you simply stay on shifting. You’re unique, you’re
a writer, you’re a go-getter, a hustler in each sense of the phrase and I completely imagine in that 100 p.c.”
As a emblem, Skechers stands for a mixture of innovation, taste, and era and provides shoppers convenience and the danger to stick on par with the entire present traits. Along with providing preferrred sneakers for all aspects of lifestyles, Skechers has introduced quite a lot of apparels & equipment.
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