AirPods Sales to Increase, but Apple’s TWS Market Share Dropping: Report

Apple is shedding its dominant grip at the wi-fi earbuds marketplace and now holds simply 35 % of the fast-growing phase marketplace, as in keeping with Q2 2020 analysis knowledge by way of Counterpoint. Extra inexpensive choices from Chinese language opponents have eaten into Apple’s proportion in a quick increasing true wi-fi stereo (TWS) earphones marketplace, whilst Samsung may be anticipated to supply stiff festival to the corporate within the latter part of the 12 months. Even on this situation, the marketplace tracker predicts Apple is most probably to spice up gross sales of its AirPods TWS earphones this 12 months by way of one-third.

As in keeping with a Bloomberg report bringing up knowledge from Counterpoint Analysis’s Q2 2020 figures, Apple on the finish of the remaining quarter had simply over a 3rd of the marketplace at 35 %. It’s adopted by way of Xiaomi at 10 % and Samsung at 6 %. Jabra and JBL had a three % proportion each and every, with different avid gamers making up 43 % of the marketplace, Counterpoint stated. Established audio manufacturers like Sennheiser, Beyerdynamic, and Audio-Technica slightly registered within the knowledge, each and every maintaining zero.three % proportion or much less and competing within the top class marketplace.

Apple accounted for almost part of all gross sales within the in reality wi-fi earphones class (TWS) in 2019, and is anticipated to promote 82 million gadgets this 12 months, up from 61 million the former 12 months, as in keeping with the analysis knowledge. Then again, rival corporations providing choices at decrease costs have emerged, consuming into Apple’s marketplace proportion.

“The low-to-mid finish phase together with Chinese language manufacturers and U.S. makers similar to JLab is casting off proportion from the top class marketplace,” Counterpoint analyst Liz Lee is quoted by way of Bloomberg to mention.

Additionally significantly, even though Apple got here to outline the TWS marketplace, most of the iPhone-related AirPods benefits are misplaced to Android customers.

“We imagine that Samsung can draw in extra customers, particularly Android telephone customers, if it supplies a much wider collection of TWS gadgets from mid to high-end with no less than two or 3 permutations,” Lee added.

The analyst additionally stated festival between Samsung and Apple would most probably accentuate within the latter part of this 12 months, Samsung invests extra within the class and sure opinions of the brand new Galaxy Buds Live may just shut the space between the 2 corporations.

Samsung is projected by way of Counterpoint to greater than double its TWS gross sales this 12 months, in gentle of it increasing its earphones lineup. The analysis stated that the corporate would develop from eight million to 17 million this 12 months. Samsung’s recently launched earbuds are priced at $170 (kind of Rs. 12,700) and have noise cancellation. Samsung stated that it has shipped 300,000 pairs of the product within the first few months of being to be had, even though a few of these have been bundled with the Galaxy Note 20, as in keeping with the document.

Which might be the most efficient in reality wi-fi earphones beneath Rs. 10,000? We mentioned this on Orbital, our weekly generation podcast, which you’ll subscribe to by the use of Apple Podcasts, Google Podcasts, or RSS, download the episode, or simply hit the play button under.