UP polls: Congress marketing campaign specializes in ladies citizens

Launching a distinct manifesto for ladies Wednesday in Lucknow, Priyanka asserted that the Congress was once looking to make “younger and aspiring ladies” its number one voter base. With a slogan of “Ladki hun, lad sakti hun”, the party has already pledged that it’ll box 40 in step with cent feminine applicants for the elections to the 403-member UP Meeting slated for early subsequent yr.

लड़की हूं लड़ सकती हूं अभियान का थीम सॉन्ग

Theme Track of Ladki Hoon Lad Sakti Hoon Marketing campaign

मैं लड़की हूं लड़ सकती हूं
मैं कुछ भी कर सकती हूं…https://t.co/NG1O80prwu

— Priyanka Gandhi Vadra (@priyankagandhi) December 9, 2021

Whilst different events want to faucet into more than a few caste vote banks, the Congress is but to spot a caste crew in UP that would possibly shape its
core vote financial institution. Forward of the elections, all different main events have made it transparent that they’re going to be specializing in other caste teams within the state.

The SP is attaining out to non-Yadav OBCs and Dalits but even so the Yadav group and has cast its alliances at the foundation of castes, whilst the BSP has zeroed in on Brahmins and Dalits.

The ruling BJP is specializing in OBCs and Dalits with the exception of the higher caste Brahmin group.

Some of the Opposition leaders, Priyanka turns out to have transform maximum vocal at the factor of crimes towards ladies, particularly Dalit ladies, in UP.

In its ladies manifesto, the Congress has made a number of guarantees to ladies, aimed most commonly at younger ladies, even because the party makes makes an attempt to create a core vote base in a state the place it’s been in political wasteland for a few years.

उत्तरप्रदेश की जनता प्रगति की प्रतिज्ञाओं के साथ है।
उत्तरप्रदेश की जनता परिवर्तन की प्रतिज्ञाओं के साथ है।
उत्तरप्रदेश की जनता कांग्रेस के साथ है।

प्रतिज्ञा रैली, मुरादाबाद। pic.twitter.com/TZcxbI9dju

— Priyanka Gandhi Vadra (@priyankagandhi) December 2, 2021

In 2017, when the Congress had shaped an alliance with the SP, it simply controlled to win 7 seats out of the 114 it contested. The party’s general vote proportion was once 6.25 in step with cent, whilst its vote proportion on seats it contested was once 22.09 in step with cent.

On Wednesday, Priyanka made a slew of guarantees to UP ladies, together with 40 in step with cent reservation for them in executive jobs. Previous, she had pledged a smartphone for lady scholars of sophistication 12 – and a scooty for the ones pursuing a commencement stage for his or her mobility and protection.

In its manifesto, the Congress has additionally pledged that if voted to energy, it’ll make public shipping unfastened for ladies within the state.

The important thing provisions within the party’s ladies manifesto is indexed beneath six classes together with Swabhiman (Self-respect), Swawlamban (Independence), Shiksha (Training), Samman (Appreciate), Suraksha (Safety), and Sehat (Well being).

A senior Congress chief advised The Indian information that the party is making an attempt to create a core vote financial institution with the assistance of ladies, with a distinct center of attention on “younger and aspirational ladies”. “Our marketing campaign in UP is being led by way of Priyanka ji, and the tactic to concentrate on younger ladies is a farsighted one. We really feel that even supposing we will’t reap important advantages of the coverage within the upcoming elections, our vote proportion will build up and younger ladies within the state will glance as much as Priyanka ji as their chief,” stated the chief.

In 2017 elections, ladies accounted for 45 in step with cent of the UP voters, whilst the votes forged by way of ladies amounted to 47 in step with cent out of the full 8.67 crore votes polled. Of the full 4,370 applicants who contested the polls, 482 have been ladies applicants, of whom 42 have been elected.

UP Congress president Ajay Kumar Lallu Thursday stated that the party has already won 3,000 packages for ladies applicants from around the state. “We’re going via them, and can make a choice the most productive applicants,” he stated.

There may be, alternatively, a chance that the Congress’s transfer to allot 40 in step with cent tickets to ladies would possibly see “dummy applicants” with husbands, fathers and sons being the true applicants.

Commenting in this factor, Congress nationwide spokesperson Supriya Shrinate stated, “Within the Panchayati Raj device the place 33 in step with cent reservation is given to ladies, there are round 10 lakh ladies in positions of energy, who’re elected. Some is also dummy applicants, however that doesn’t imply that it has no longer ended in empowerment of girls in villages. Many elected ladies are those making selections and let’s no longer undermine the ability the reservation within the Panchayati Raj device has given to ladies within the nation. And we are hoping to succeed in an identical effects by way of giving 40 in step with cent tickets to ladies.”

Speaking concerning the problem to be sure that the message reaches to ladies around the state, Shrinate stated, “We’re attractive our whole management to be sure that Priyanka ji’s message reaches each and every nook of the state. We plan to get in direct touch with a minimum of five crore ladies within the coming days. We will be able to have small and large campaigns for outreach,” stated Shrinate.

“Whilst we’re specializing in everybody together with farmers and teens, sure, we aren’t specializing in any particular castes. As a result of we really feel that politics has to wreck the obstacles of caste and that fluctuate is inevitable,” she added.

Congress leaders say that the party will quickly get a hold of some other manifesto for all different sections of the society, together with farmers and teens. They declare that it was once “handiest the Congress which fought towards the BJP executive in UP within the remaining 5 years”. “Why didn’t Akhilesh Yadav move to prison? Why didn’t he get hit by way of police lathis. It was once Priyanka Gandhi ji who fought this executive head-on, and the folk of the state have noticed it,” Lallu claims.

They are saying that whether or not it was once the Lakhimpur Kheri incident, the place 4 farmers and a journalist have been killed, or the gangrape and homicide of a Dalit lady in Hathras remaining yr, the Congress has been “lively in hitting the bottom and wondering the federal government”, and that the state has noticed a number of cases of Priyanka being detained whilst visiting sufferers around the state.
“We’re assured that the folk will vote for us, and no longer for SP or BSP, which has been silent on maximum problems,” Lallu claims.
A senior Congress chief stated that whilst the party hopes that individuals bear in mind those incidents whilst balloting, handiest time will inform about their have an effect on. “We must be at peace with the truth that the previous days are long past when Congress was once very robust and shaped governments in UP. The party would possibly take time to restore, however beneath Priyanka ji’s management, we’re shifting in the proper route,” the chief stated.

Shrinate stated, “We’ve got labored very arduous on our group, and we should keep in mind that we haven’t been in energy in UP for over 3 a long time. Now, now we have a company until the sales space stage. We’ve got noticed just right crowds in Priyanka Gandhi’s rallies, which is an encouraging signal. She is right here no longer only for this election, but in addition for making the party more potent, construction a strong cadre and appointing robust leaders.”