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‘Don’t Trivialise Hindu Faith’: Campaign Demands Removal of ‘Brahma’ Name from Popular Beer Line


A pint of beer. (Reuters)

Brahma used to be first produced in 1888 through Companhia Cervejaria Brahma, a Brazilian brewery now owned through Anheuser-Busch InBev, whose large lineup of 500 manufacturers contains Budweiser, Bud Mild, Corona and Stella Artois.

  • PTI
  • Ultimate Up to date: July 15, 2020, eight:28 AM IST

An interfaith coalition is urgent the arena’s biggest brewer to take away the identify of a Hindu god from a well-liked beer that dates to the overdue 1800s, a dispute the beermaker insists is a case of flawed id.

The gang, which incorporates representatives of the Christian, Jewish, Buddhist, Hindu and Jain religions, is asking on Belgium-based brewing massive Anheuser-Busch InBev SA/NV to rename its Brahma line, a favorite in Brazil.

Brahma used to be first produced in 1888 through Companhia Cervejaria Brahma, a Brazilian brewery now owned through Anheuser-Busch InBev, whose large lineup of 500 manufacturers contains Budweiser, Bud Mild, Corona and Stella Artois.

Beers offered underneath the Brahma identify come with a beer, a double malt, a wheat beer and a chocolate stout.”It’s the proper time to mend an outdated incorrect; the trivialising of the religion of our Hindu brothers and sisters for approximately 132 years,” coalition spokesperson Rajan Zed informed The Related Press on Tuesday.




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